SEO
“The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long ways from that.”
Larry Page
1. What Is SEO?
SEO stands for Search Engine Optimization. It’s the process of optimizing a piece of content online so that it ranks higher in search engines such as Google and Bing. This is important to businesses as it drives visitors to their website.
2. How Does SEO Work?
Generally, an SEO company boost rankings for a website by making sure it is technically correct, offers relevant content which the search engines what to rank, pages are optimized for the keywords users search for and by getting links to the website.
SOCIAL MEDIA MANAGEMENT
“Don’t optimize for conversions, optimize for revenue.”
Neil Patel
What Is Social Media Management?
Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. Social media managers are experts at handling social media activity, from responding to customer comments to developing strategy on how to achieve long term marketing goals by publishing original content.
However, there are also social media management tools that give you control over your own strategy. Even if your time is limited, social media management tools and services can make your social media presence a priority. And if you aren’t making social media a priority at this point in the game, you’re in trouble.